Idno: a collective storytelling platform that supports the diversity of the web.
Built from the ground up around the idea that authors should own their content and have complete control over their data, Idno puts content first, no matter what form that content takes. Authors can tell their story with whatever medium they prefer - words, sounds, images, or videos.
Idno comes with nicely designed, pre-built themes, but it also allows users to host content on their own domain and customize their site with their own theme and branding.
Mobile-friendly and responsive, the platform can be used from any web-capable device. A turnkey service is available, or you can host it on your own servers.
With Idno, groups can share their stories - whether they are written, spoken, or visual. Group members can comment and respond to published pieces, and authors can choose to syndicate their work to other sites and social networks. Groups on Idno can be completely private, totally open, or anything in between.
Idno is a fully-installable open source platform. That means you can install it yourself, if you have a web server, and easily extend its functionality - but you don't need to worry about the geeky stuff if you don't want to. You can get going with a fully-hosted community site in just a couple of clicks.
Here are some examples of how it can be used:
Parker is running a campaign to raise awareness around a political issue, leading up to a protest three weeks from now, and he needs to provide a central place to support discussion around it. He creates an Idno site, and sets up photographs, blog posts, status updates and events as his content types. Then, he configures the site to fit in with his organization and message. Finally, he sets up syndication, so that content posted to the site will have as wide a reach as possible, across sites like Facebook and Twitter. He allows anyone to join, and sets the site up so that users can also post privately to other members. Once the event is complete, he closes it, and archives its content so it can be used in future materials.
Hannah is active in the East Bay alternative music scene, but finds that discussion is scattered across individual musicians’ Facebook pages. She needs a central place where musicians can promote events and album releases, and discuss promotion, resources and ideas privately amongst themselves. She creates an Idno site, and sets up events, photographs, location checkins, audio and video as her content types. Then, she picks an appropriate theme, customizing it slightly for the East Bay scene, and sets the site to be invitation-only (but allows any member to invite people). Discussion grows organically, and continues to provide a central discussion point for her real-world East Bay community.
Jamie runs a local newspaper. He needs an easy way to let his readers send scoops and information to him, so his journalists can be first to breaking news. He signs up and pays for an Idno site, and brands it so that it looks like a part of his main newspaper website. He sets it up to include photographs, status messages and discussion topics. His users can then easily upload photos and messages from their smartphones, wherever they are, without the barrier of having to install an app. Staff at the newspaper can then choose to syndicate breaking news through the newspaper’s social media accounts.
Dan works for a marketing agency, which needs to promote branded discussion around relevant topics for a client. He signs up and pays for an Idno site, so he can run his own analytics and advertising software, and receive advanced analytics about participation. He limits the content types to discussion topics, and sets all content to be public. Once the promotion has ended, he closes the site, and saves an archive of its content, including details about its members, which he can access offline as part of his report to his client.