WindyCitizen's Real Time Ads

in 2010, advertising, Chicago
Amount: 
$ 250,000
Location: 
Chicago, Ill.

As a way to help online startups become sustainable, this project will develop an improved software interface to help sites create and sell what are known as "real-time ads." These ads are designed to be engaging as they constantly change -- showing the latest message or post from the advertiser's Twitter account, Facebook page or blog. Challenge winner Brad Flora helped pioneer the idea on his Chicago news site WindyCitizen.com.

Winner: 
Brad Flora
Bio: 

Brad Flora is a journalist and entrepreneur in Chicago. He is the founder and president of WindyCitizen.com, which gives Chicagoans a place to share, rate and discuss their favorite local stories, events and deals. His work has appeared in Slate magazine and Chicago area newspapers. He was a 2008 Carnegie-Knight News 21 Fellow and is a graduate of the Medill School of Journalism.