MediaBugs

Amount: 
$ 335,000
Location: 
Berkeley, Calif.
All journalists make mistakes, but they sometimes view admitting errors as a mark of shame. MediaBugs aims to change this climate, by promoting transparency and providing recognition for those who admit and fix their mistakes. MediaBugs will create a public test web site in a U.S. city for people to report errors in any news report – online or off-line. Comments will be tracked to see if they create a conversation between the reporter and the error submitter, and then show whether corrections or changes resulted. Based on a system that technology teams use when releasing software, this aggregation process will display trends in errors and show which news organizations are responsible to public questions and comments.
Winner: 
Scott Rosenberg
Bio: 
Scott Rosenberg co-founded Salon.com in 1995, where he served for 11 years as a writer, editor and managing editor. Over three decades as a journalist, he has written award-winning theater criticism at the San Francisco Examiner and Boston Phoenix as well as reporting and criticism for The New York Times, Washington Post, Wired and many other publications. He is the author of two books: Dreaming in Code (Crown, 2007) and Say Everything: How Blogging Began, What It's Becoming and Why It Matters (Crown, 2009). He lives in Berkeley, Calif.
Advisers include Dan Gillmor, Bill Gannon, and Lane Becker.
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