Mobile Youth Journalism (08 Election)
in 2007, MoYoJo, MTV, Street Team 08
MTV will cover the 2008 presidential election with a Knight Mobile Youth Journalist in every state and the District of Columbia who will create video news reports specifically for distribution on cell phones. The weekly reports will be voted on by the public, and the best will be rebroadcast on the MTV television network. By enabling young adults to report on issues that interest them and distribute those reports on their most commonly used digital medium, the cell phone, MTV hopes to compel leading presidential candidates to address issues important to this demographic and to mobilize you adults to register and vote.
Amount:
$ 700,000
Location:
New York, N.Y.
Organization:
MTV
Winner:
Ian V. Rowe
Bio:
Ian V. Rowe is the vice president of Strategic Partnerships and Public Affairs for MTV. His department oversees MTV’s campaigns that build awareness of issues important to MTV’s audience. He now oversees MTV’s new pro-social platform, think MTV that informs and engages viewers to take action on the domestic and global issues that matter most and affect their lives. Prior to MTV, Rowe was the director of Strategy and Performance Measurement for USA Freedom Corps at the White House, the president’s initiative on volunteer service. He is an Echoing Green Fellow and was also founder and president of Third Millennium Media, a media consulting business. Rowe spent two years with Teach for America, holds an MBA from Harvard Business School and a degree in Computer Science Engineering from Cornell University.