The Digital Medium, the Web, and related technologies offer us today an enormous potential for journalism. After more than a decade of news organizations publishing their online versions on the web, is not too much that have changed. Although, we see more photographs, audio, and video, together with the text stories, we don’t see yet a radical novel way to present the news to the audience. The people feel overwhelmed with the enormous amount of information that they have to select, dissect, and understand every day. From the visionary views of Vannevar Bush in the forties to the current views of a Semantic Web (or Data Web) from Tim-Berners Lee we have been able to understand, at least in theory, the big potential of the Internet. However, neither the users, creators, nor technology have been aligned to make that potential be converted in reality. There have been numerous efforts to get this Semantic Web a reality, but is in the domain of media and journalism where the efforts have been insufficient. Probably this has been because media companies have not had the vision or knowledge to understand the technology available for them, or because the technologists have a difficult time understanding the humanists. If the claims and plans presented in this project succeeded, together with numerous other efforts, we will be seeing a new ways to offer information to the society which would be much tailored for each individual needs (without disengaging them from the society), acknowledging transparently their time and access constrains. As a result of that, the society will have more tools to make their decisions and know what is important and interesting for them. Moreover, if the paradigm and structure changes are assumed by journalists and media companies, their work can be done much efficiently giving them more time to focus on making sense of what happens in the society.