Printcasting

in
Amount: 
$ 837,000
Location: 
California
Printcasting will allow individuals to easily create ad-supported, customized publications with a mix of local news and information. The software will help aggregate feeds from news organizations, bloggers or newsletters, for example, so that would-be publishers can pick and choose among them to create a niche publication. The Printcasting model then will guide users through placing articles, photos and ads onto a template that either could be delivered by e-mail or printed at home and distributed. For example, a publication for reef-diving photographers could include ads for nearby dive shops or underwater cameras. The idea is to pair localized ads and content to create targeted publications.
Organization: 
The Bakersfield Californian
Link: 
Printcasting.com web site
Dan Pacheco on PBS Mediashift Idealab
Mary Lou Fulton on PBS Mediashift Idealab
Twitter Link: 
@printcasting
@pachecod
Winner: 
Dan Pacheco
Bio: 
Dan Pacheco is the senior manager of digital products at The Bakersfield Californian, an independently owned newspaper where he and his colleague kick-started “citizen journalism.” Pacheco has more than a decade of experience with online media and community. After designing the first prototype for MediaNews Group’s Denverpost.com in 1994, he became one of the first online producers for Washingtonpost.com. He later spent six years as a programming director and principal product manager for community products at America Online. He has won several awards, including the Newspaper Association of America’s “20 under 40” award in 2005, a 2006 “Edgie” award for Bakotopia.com, an online community for young adults, and a Knight-Batten Award for Innovations in Journalism for the platform that powers the Bakotopia and Bakersfield.com web sites. Pacheco holds a bachelor’s degree from the University of Colorado School of Journalism and Mass Communication.
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