Beanstock'd

in
Amount: 
$ 40,000
Location: 
Massachusetts
Beanstockd is a developing idea to encourage green living through an interactive game. Using social networking tools and real-time news and information, players would be able to track their environmental impact, discover how they stack up against neighbors and team up in a friendly competition to leave the smallest imprint on their community. The game revolves around a virtual stock market, where each player receives an amount of personal stock based on their environmental footprint. Players can increase their stock value by reducing their footprint, or invest in other teams who are predicted to do the same. The project is tailored for a small community, such as a university campus, and aims to unite its members around reducing the area’s demand on natural resources.
Organization: 
The Beanstock'd Project
Link: 
http://www.beanstockd.com/
Angela on PBS Mediashift Idealab
Sandra on PBS Mediashift Idealab
Twitter Link: 
@beanstockd
Winner: 
Angela Antony
Sandra Ekong
Bio: 
Angela Antony is a senior at Harvard College and co-founder of The Beanstockd Project. She also founded the Harvard Presidents Forum, the first formal network of the leaders of all Harvard student organizations, and served on the founding board of the Leadership Institute at Harvard College.
Sandra Ekong is a senior at Harvard College and co-founder of The Beanstockd Project. She is majoring in political science and hopes to pursue a career in social entrepreneurship and marketing. She previously founded the CityStep Community Outreach Program, a branch of Harvard’s largest student-run volunteer organization, and has built professional experience in marketing and the beauty industry through working at the corporate headquarters of Estee Lauder, Coty and L’Oreal.